Angelo Baque on Leaving Supreme to Found Awake NY: “I Had to Work Harder”

#chasepartner at ComplexCon 2024 in Las Vegas, we sat down with Angelo Baque, the founder of streetwear brand Awake, for a special live taping of IDEA GENERATION.

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Because so much of Angelo’s story involves the lessons he learned finding his own financial footing, Chase Freedom Rise, a card for people looking to establish credit, was the perfect partner to bring the episode to life. From mismanaging money early on, to learning the books as Brand Director at Supreme, to taking on investors while launching Awake NY… here’s how a kid from Queens became a streetwear giant... and it all started with one idea.


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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.